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Stop Unknowingly Funding Causes You Oppose & Start Building the World You Want to See

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PurposeDrivenCapital provides a system to align every financial decision with your mission, turning your money into a driving force for your values and unique gifts.

94% of Americans want their money to reflect their values. This book shows you exactly how to make that happen.

Right Now, Your Money May Be Working Against You

Every day, well-intentioned people like you unknowingly fund causes they oppose

Your retirement portfolio likely includes companies that violate your deepest values.

Your daily purchases support supply chains that contradict your conscience.

Your charitable giving may enable the very problems you're trying to solve.

Meanwhile, your adversaries profit from your confusion while building systems designed to oppose your mission.

Right Now, Your Money May Be Working Against You

Even with the best intentions, most people unknowingly:

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Invest

 

Funding companies that exploit workers or harm society

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Spend

 

Supporting destructive supply chains with everyday purchases.

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Donate

 

Accidentally enabling the very problems that you want to solve.

"This is what we call Capital Confusion, that sinking feeling that your resources aren't creating the world you want, but you don't know how to fix it".

Meanwhile, your Adversary is at work building a system that profits every time you fail to align your money with your mission.

Purpose Driven Capital: Your Systematic Solution

Every day, well-intentioned people like you unknowingly fund causes they oppose

  • The 3 Capital Impact Forces that drive all financial outcomes

  • How to create foolproof assessments for any spending, investing, or giving decision

  • The difference between exclusions (what to avoid) and elevations (what to prioritize)

  • Real-world case studies of people who've aligned millions with their missions

  • Step-by-step tools to build your own Purpose Driven Capital system

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A System to Align Every Dollar With Your Purpose

This isn't another surfaced-level ESG checklist. It's a practical values-first framework that transforms your spending, investing, and giving into tools to advance your missions

3 Capital Forces

  • The 3 Capital Impact Forces - Stewardship, alignment, & empowerment, that drive all financial outcomes

  • The 3 Capital Actions - Spending, investing, & giving, and how to direct each towards your values.

  • The 3 Capital Outcomes of every decision, immediate, ripple, systemic, and how to shape them intentionally. 

  • The 3 Practical Tools - Mission Assessment, Exclusion Screening, & Elevations Priority, that gives you clarity for any financial choice. 

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3 Capital Actions

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Capital Outcomes

Every dollar you control will consistently advance your deepest values, instead of undermining them.

6 Things This Book Will Teach You

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How to recognize your adversary 

The systems that profit from your inaction and redirect capital away from them.

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Case studies of families & investors

Finally see where your money is working against your values.

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How to leave a values-based legacy


That continues influencing the world long after you’re gone.

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The Exclusion Screen & Elevation Matrix

A practical tool to filter out harmful investments, purchases, and donations & a step-by-step way to focus money on what matters most.

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How to spot capital confusion

And finally see where your money is working against your values.

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How to build your own mission statement

So every dollar has a clear purpose.

Why Your Money Deserves More Purpose

Matt opens up about the journey that inspired this book and why he believes aligning your money with your values isn’t just wise, it’s essential.

Meet The Author

Matt Johns, FINRA Series 7, 63, 65

Matt Johns brings a unique perspective: nonprofit leadership, ministry experience, disaster recovery coordination, and investment banking expertise. He's seen how money moves at every level, and how to move it with purpose.

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This Framework Has Helped

Families align their spending with their values

Organizations redirect millions toward mission impact

Investors create returns while building the world they want to see

What You Will Discover Inside Purpose Driven Capital

This isn’t just another finance book. It’s a guide to help you feel good about how you spend, invest, and give. Helping every dollar reflect what you truly care about.

PART I: KNOW YOUR PURPOSE

 

Chapter 1: Fund Your Mission, Defeat Your Adversary.

Chapter 2 The Purpose Driven Capital Model

Chapter 3 Mission: Define Your Purpose

Chapter 4 Mission Alignment and the Capital Impact Forces

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​PART II: GUIDE YOUR OUTCOMES

 

Chapter 5 EXCLUSIONS: What You Must Eliminate

Chapter 6 ELEVATIONS: Opportunities to Advance Your Mission

PART III: BUILD YOUR PROCESS

 

Chapter 7: Decision, Diligence, and Discernment

​Chapter 8: Ongoing assessment, monitoring your outcomes

Chapter 9: Building Your Purpose-Driven Capital System

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Get the first chapter of Purpose Driven Capital for free and start making your money reflect your mission

Get Started Today
Free Purpose Driven Capital Starter K
it

Mission Statement Worksheet
Know Your 'Why'

Personal Exclusions Assessment
Avoid Funding Harm

Elevations Priority Matrix
Accelerate Your Mission

Capital Action Decision Tree
Make Any Choice With Confidence

Quick Reference Guide
5 questions for every financial decision

Get instant access, no strings attached. See how the framework works, then decide if you want the complete system.

Your Capital. Your Mission. Your Legacy.

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Hardcover: $24.97

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Kindle: $9.97

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Paperback: $17.97

30-Day Promise: If you don't feel confident creating your own Purpose Driven Capital system after reading this book, contact me directly for a full refund.

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Listen to the podcast

Subscribe wherever you listen to podcasts.

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  • The 3 Capital Impact Forces - Stewardship, alignment, & empowerment, that drive all financial outcomes

  • The 3 Capital Actions - Spending, investing, & giving, and how to direct each towards your values.

  • The 3 Capital Outcomes of every decision, immediate, ripple, systemic, and how to shape them intentionally. 

  • The 3 Practical Tools - Mission Assessment, Exclusion Screening, & Elevations Priority, that gives you clarity for any financial choice. 

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Start Moving Your Money Toward Your Mission.

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 © 2025 Purpose Driven Capital. All rights reserved

This material is for informational purposes only and is not intended as investment advice or an offer or solicitation with respect to the purchase or sale of any security. Offers to sell or solicitations to make an investment associated with HoneyHive Capital Partners are made only by means of a confidential offering memorandum and in accordance with applicable securities laws. An investment associated with HoneyHive Capital Partners, HoneyHive Investors LLC, or HoneyHive Capital, is suitable only for accredited investors that fully understand the risks of such an investment. The information contained herein is based on the internal research and opinion of HoneyHive Investors LLC, HoneyHive Capital Partners LLC, or HoneyHive Capital and has not been reviewed or verified by any third parties.

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