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The material presented in the video is for information purposes only and not intended as investment advice or an offer or solicitation with respect to the purchase or sale of any security
I'm on a mission to help you use your money for good, not harm.
94% of Americans want their financial decisions to reflect their values. This includes individuals and institutions.
However, most people are unwittingly funding the very causes that oppose those values.
This book provides a clear framework to align your financial decisions with your deeply-held values to leave your impact on the world.
6 Things This Book Will Teach You
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Define your own Purpose Statement
Define your "why" and set the path for your spending, investing, and giving!
Develop Clear Decision-Making Systems
Learn philosophically grounded processes to assess difficult choices related to your mission
Money's purpose is to be a tool
Yes, we know this. But we don't typically live like this. When we truly understand it's purpose, it becomes more powerful to us.
Build Your Exclusion & Elevation Screens
Practical tools to filter financial decisions that harm your mission and highlight those that elevate it!
How to spot capital confusion
Recognize where you may not be as comfortable
How to recognize your adversary
There are people and institutions working against your mission. Know who they are and how to resist their efforts.
Your Money Has Three Uses
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Invest
Funding companies that exploit workers or harm society
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Spend
Supporting destructive supply chains with everyday purchases.
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Give
Accidentally enabling the very problems that you want to solve.
But sometimes it leads to outcomes we're not proud of.
"This is what we call Capital Confusion, that sinking feeling that your resources aren't creating the world you want, but you don't know how to fix it".
Meanwhile, your Adversary is at work building a system that profits every time you fail to align your money with your mission.
Your Solution...
The Purpose Driven Capital Framework
A systematic approach to align every financial decision with your mission.
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Every Capital Action (spending, investing, and giving) leads to Capital Outcomes. These outcomes may be receiving an item purchased, enabling a business to grow, or even ending world hunger. However, these outcomes can be shaped when decisions are made based on well-formed Capital Impact Forces.
Praise for PURPOSEDRIVENCAPITAL
& Matt...
"Matt’s book is great! He not only explains why we need to be more purposeful in ensuring our investing aligns with our values, but he also provides a logical framework for execution. I recommend this book to anyone who is committed to their values, it’s ideal for both individuals and institutions."
- Rich Todd, Principal and CEO of Innovest Portfolio Solutions
"Purpose Driven Capital by Matt Johns is a masterclass in aligning money with meaning. This book doesn’t just inspire,it equips. Johns offers a clear framework that turns financial choices into mission-driven impact. His “Purpose Switch” is brilliant: showing how values-based decisions unlock clarity and fulfillment. The exclusions and elevations tools are practical game-changers, and the story of Tom Monaghan shows how wealth, redirected toward mission, can transform lives and build legacy.
What sets this book apart is its relentless focus on human dignity. Johns challenges us not only to avoid harm but to elevate our choices to serve the most vulnerable. The Tim Tebow Foundation’s work with the “MVPs” makes this vision come alive. Whether you steward billions or just a hundred dollars, Johns hands you the tools to align resources with mission. Purpose Driven Capital isn’t just a book, it’s a call to action, a blueprint for turning capital into a force for good."
- Andreas Widmer, Serial Entrepreneur and Founding Director of the Ciocca Center for Principled Entrepreneurship at Catholic University of America
"In this book, Matt strikes at the heart of one of the greatest, most overlooked opportunities: getting people to align their allocation of money with their deeply held beliefs. If the "silent majority" of good people with deeply held and timeless values put their money where their soul is, we'd see the triumph of good over evil on so many fronts. We can no longer separate our profit from our purpose."
- Peter Rex, Founder & CEO of Rex
“Matt has always practiced what he preached and his newest effort: Purpose Driven Capital captures his strategies and the impact of those strategies in a thoughtful and practical way. Easy to implement and a lot to think about in these turbulent times. It is well worth the read for anyone who wants their money to go further and do good”.
- Susan Winer, Principal and Co-Founder of Strategic Philanthropy Ltd
“Purpose Driven Capital is an indispensable guide for anyone seeking to align their financial decisions with their deepest values and create a lasting, meaningful impact on the world. Matt Johns provides a practical framework that empowers individuals and organizations to transform their spending, investing, and giving into a powerful force for good, ensuring every dollar contributes to a virtuous legacy.”
- Chris Calvert, Vice President of Business Development at J.M. Arbour Wealth Management and Founder of CCAST Holdings
“In this book, Matt Johns offers something profound—a methodology for building integrity in one’s life by aligning financial decisions with personal or organizational missions. This is not easily achieved, but Matt presents a clear framework and guiding principles that can generate true momentum toward this goal. His insights offer practical steps for anyone seeking to live with great wholeness and purpose.”
- Reid Steadman, Co-Founder & CEO of Bountiful Financial
"Matt Johns has a unique gift for simplifying what many find complicated. In Purpose Driven Capital, he provides a framework that will help families and institutions create a more holistic approach for spending and investing that will empower every reader with the knowledge needed to grow their impact exponentially."
- Richard Lackey, Chairman of the World Food Bank and CIO of Trade Oracle Group
Meet Matt Johns
Entrepreneur, Investment Banker, Former Nonprofit Leader
Matt is the Managing Partner and Founder of HoneyHive Capital. His unconventional path from soup kitchen to youth ministry to nonprofit leadership to investment banking shaped his belief that money is a powerful tool that shapes the world for better or worse.
When he entered the world of private markets, Matt brought the mission-focused methodology of the nonprofit sector to the numbers-driven investment world. Today, he helps the world's largest allocators and prominent investors align their capital with their values, applying outcome-based frameworks to pursue deals that advance both financial returns and meaningful impact.
This Framework Helps...
Families align their spending with their values
Organizations redirect millions toward mission impact
Investors create returns while building the world they want to see
How PURPOSEDRIVENCAPITAL will help YOUR mission.
The PurposeDrivenCapital system is designed to be a practical framework to help you align your finances to your purpose to accomplish your mission.
PART I: KNOW YOUR PURPOSE
Chapter 1: Fund Your Mission, Defeat Your Adversary.
Chapter 2 The Purpose Driven Capital Model
Chapter 3 Mission: Define Your Purpose
Chapter 4 Mission Alignment and the Capital Impact Forces
PART II: GUIDE YOUR OUTCOMES
Chapter 5 EXCLUSIONS: What You Must Eliminate
Chapter 6 ELEVATIONS: Opportunities to Advance Your Mission
PART III: BUILD YOUR PROCESS
Chapter 7: Decision, Diligence, and Discernment
Chapter 8: Ongoing assessment, monitoring your outcomes
Chapter 9: Building Your Purpose-Driven Capital System
Get the first chapter of Purpose Driven Capital for free and start making your money reflect your mission
Oh yeah... There's Free Bonuses too!
Purpose Statement Worksheet
Know Your 'Why'
Personal Exclusions Assessment
Avoid Funding Harm
Elevations Priority Matrix
Accelerate Your Mission
Capital Action Decision Tree
Make Any Choice With Confidence
Quick Reference Guide
5 questions for every financial decision
Get instant access, no strings attached. See how the framework works, then decide if you want the complete system.
Your Capital. Your Mission. Your Legacy.
Hardcover: $24.97
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Kindle: $9.97
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Paperback: $17.97
30-Day Promise: If you don't feel confident creating your own Purpose Driven Capital system after reading this book, contact me directly for a full refund.
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