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Good Intention's Aren't Enough
You have values. You want to make a difference. But without a systematic approach, even well-intentioned people end up:
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Funding causes they oppose through unconscious choices
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Making reactive decisions instead of strategic ones
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Seeing their money work against their stated mission
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Feeling overwhelmed by the complexity of 'perfect' choices.
The Result? Capital Confusion
When your actions don't match your values.
The Purpose Driven Capital Framework
A systematic approach to align every financial decision with your mission
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Every Capital Action (spending, investing, and giving) leads to Capital Outcomes. These outcomes may be receiving an item purchased, enabling a business to grow, or even ending world hunger. However, these outcomes can be shaped when decisions are made based on well-formed Capital Impact Forces.
How Purpose Driven Capital Works
The Three Capital Impact Forces
Every capital action flows through three coordinated forces that determine your outcomes. When these forces work together toward your mission, extraordinary things happen.
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Stewardship
The Power Behind Your Decisions
Management of resources to maximize long-term mission impact while maintaining financial stability.
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Alignment
The Stability of Your Values
Ensuring your capital actions remain consistent with your deepest values, especially when facing pressure or turbulence.
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Empowerment
The Direction of Your Impact
Ensuring your capital serves human dignity and creates opportunities for yourself and others to flourish.
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Your 3 Assessment Tools
Mission Assessment
Does this fit within my mission?
Exclusions Screen
"Does this violate my moral boundaries?"
Elevations Priority
"Does this accelerate my mission?"
Real-World Case Studies
Tom Monaghan
Founder of Domino's Pizza
Realized his lavish lifestyle contradicted his Catholic faith. Sold his assets, founded Ave Maria Mutual Funds, and redirected 90% of his wealth toward mission-aligned causes.
Tim Tebow Foundation
Created a unified system where their family office investments directly support their foundation's work with the most vulnerable people, measuring success by lives transformed, not just dollars managed.
Newman's Own
Started as a "joke" giving away salad dressing profits. Evolved into a $300 million mission-driven enterprise that proves business success and social impact can align.
